As social media becomes increasingly prevalent in almost every industry, businesses are researching which platform they should implement (or if they need to be investing time at all)- the rising debate about the “ROI of social media.”

According to Shopify.com – when it comes to ecommerce, being social matters. As Pinterest is the 3rd most popular social network, internet retailers can leverage that popularity to significantly increase traffic and sales. The number of orders generated from pins has more than quadrupled in the last six months!

Learn more about it here and here.

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