Oracle ATG

What is Oracle ATG Commerce?

Oracle ATG Commerce is the innovative solution presenting a framework which is highly customizable and goes beyond being just an e-commerce platform. It features out-of-the-box omnichannel experiences management, easy and fast new websites launch, and business-user control is scalable and well adapted for integration with other products.
Basically, answering the question that may be already in your mind, “What does Oracle ATG do?” It helps businesses ensure relevant experiences to their customers at each touchpoint on their way towards the purchase.

How does Oracle ATG work?

Roughly speaking, Oracle ATG Web Commerce is made up of three platform layers. DAF (base one) provides the environment for component development. The Personalization module supports dynamically changing website content that allows managing user profiles, targeted emails, etc. The Scenarios module works to create campaigns for managing scenarios of customers’ interaction with the website content over specific time periods. This serves as a platform for numerous applications for business use, like Oracle ATG Web Commerce Merchandising, Service Center, Business Intelligence, etc.

How much does Oracle ATG cost?

There can be no definite answer if you’re about to ask “How much does Oracle ATG cost?”. The point is, this platform is designed to be flexible and scalable to accommodate various business demands. It has B2C and B2B modules to provide for different business models and has multiple solutions tailored for specific requirements. Therefore, it is necessary to communicate clearly your needs and define the goals in order to receive a price quote from the Oracle sales team.

Who uses Oracle ATG platform?

According to stats from w3techs, it is used by a few high traffic websites. It is no wonder, since it is mostly targeted at enterprise size businesses using numerous sales channels and focused on incessant growth and improvements. Among over 700 leading companies who are Oracle ATG e-commerce customers there are renowned brands like Nike, Tesco, Walmart, Macy’s, JCPenney, CVS, BestBuy, Sephora, ASDA, etc.

If this software looks like the right solution for you, the list of questions that arise can be impressive, starting with, “How to install Oracle ATG?” or “How to learn Oracle ATG?” to “How to check Oracle ATG version?”  The platform creators have made solid documentation on the software that answers most of the questions to help users. Nevertheless, it is best to leave the job of Oracle e-commerce installing and configuring to professionals. For ultimate results and fruitful cooperation, define and clearly state ATG developer roles and responsibilities to find the best candidate or company for the job.

Closing remarks

Being one of the few high-end solutions that cater for the sophisticated demands of today’s market, Oracle e-commerce platform takes care of each aspect of a customer’s purchase journey for the sake of driving more sales and ensuring outstanding buying experience. This, in its turn, leads to higher profits, deeper loyalty and turns customers into brand advocates, which essentially is what businesses are pursuing.